Your product catalogue directly on your e-commerce, with the new Magento connector

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Time losses, mistakes, delays on go-to-market: traditional update of product catalogues is over. We have just released new connector for one of the main B2C e-commerce platforms on the marketMagento Commerce.


Magento enables its customers to create cloud solutions for online commerce. With THRON – Magento Connector, you can now import your product catalog automatically directly from your PIM.

  • No duplications of product information or associated assets. THRON works as your “single source of truth” and Magento takes product information and assets directly from your platformNo need to upload any other information to Magento 
  • Seamless integration among your systems. From ERP to PIM to your e-commerce: product information flows are perfectly integrated across all your systems. 
  • Boost your content with the Intelligence. Thanks to THRON Content Intelligence, you can track the performance of the digital assets published on your channels, calculate the return on investments, collect key data about your users and plan a personalized strategy based on their interests. 

How it works. 
Save time and automatize the creation and update of your product catalogues through a perfect integration of your e-commerce with THRON PIM. 

Install the connector and, once configurated, it will start an automated procedure to feed the e-commerce catalog with your products. Moreover, Magento will check periodically if new finalized products have been uploaded into THRON PIM in order to automatically update your e-commerce.  

Upload, organize, connect: import your catalog in 3 steps! 

  • Create your product catalog in THRON by integrating it with any data systems, such as ERP or PLM. Organize product information and enrich your product sheets with any kind of digital assets.  
  • Integrate your THRON PIM with Magento and start the automatic process for the import of your finalized products. 
  • Set a timing for the import: the connector will create or update the products in your Magento catalog automatically with the information coming from THRON.  

Moreover, you can choose to automatically publish or remove specific products from your e-commerce setting a date directly from your PIM. 

Multimedia product experience is just a click away.  
Build fully immersive and interactive product experiences in your e-commerce. With THRON Universal Player and centralized content delivery, all you need is already at your fingertips.


  • Pictures, video, playlists, documents, 360° product view: engage you customers in a unique purchase experience and make them feel like they can really touch your products! THRON manages all kinds of digital assets, and so does THRON Universal Player. Even those not supported by your e-commerce platform. 
  • Updated in THRON, updated onlineOnce you upload new product assets in you DAM, they are already part of your product experienceThanks to centralized delivery, your content will be delivered directly from THRON and automatically updated within your online store. 

With THRON – Magento Connector, you do not need any other integration. Your e-commerce is perfectly integrated with THRON: product assets and information are centrally delivered (and automatically) from the platform directly to your storefront.



THRON – Magento connector has been certified by Magento and has been developed in partnership with Astound Commerce, a Magento Certified Partner. 

Contact us
Do you need more information about THRON – Magento Connector?  
Contact your THRON Consultant or write us at 

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