How THRON improves SEO

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General introduction about Search Engine Optimization

 

SEO is the process that leads your website(s) to improve their chance of appearing in high positions on user searches.

It is a very broad topic, always evolving and not documented in detail to prevent malicious users to exploit the knowledge of exact algorithms thus manipulating search results.

For this reason, users have to rely on best practices and suggestions instead of clear, well detailed, technical rules.

 

Assets and webpages

 

SEO is about ranking webpages, digital assets: videos, pictures, documents are just elements that compose the webpage content. They have their own specific points of attention but it’s important to clarify that the end goal is to index the webpage containing them, allowing users to find such page by searching through text, images or video.

 

Does THRON improve SEO?

 

Yes, using THRON to manage digital assets within your webpages will not only improve their ranking but also image and video search features.

 

Webpage best practices

 

Google has official documentation that describes everything you should know and care about when thinking about indexing your website. You can find it here.

A brief list of best practices can be summarized in:

  • Use canonical URL in your webpages to prevent having content duplication which really would negatively affect your ranking;
  • If your website has multiple languages, remember to provide “hreflang” attribute in links to inform google of language switching in links;
  • Use https on your website. The Web is quickly moving to a fully HTTPS-only support to reduce security risks. HTTPS support also affects ranking;
  • Design your webpage in a way that relevant content is visible at 1st glance;
  • Text around your digital assets should contain meaningful and content-relevant keywords matched by the content itself;
  • Javascript libraries could slow down your content rendering and this will lower your ranking. Defer Javascript loading at the latest time possible. Javascript libraries that execute actions that do not require to be performed before text rendering should be included after text, in the page footer for example;
  • Link all related pages through breadcrumb navigation bar or other cross-linking solutions;
  • Be careful with redirects (http status 302): you could easily get duplicated content when 2 or more URLs point to same content and no canonic URL is specified. This will lower all involved pages ranking;
  • In order to control what google should index it’s strongly recommended to provide a sitemap for each page.

All the points listed above are not directly connected to digital assets thus they should be managed through CMS or other tools used to manage webpages.

 

Google Image Search

 

Google image search is a tool designed to allow users to search for specific visual content and browse to webpages containing it.

Google official guidelines for image indexing are available here.

To improve ranking in image search you should follow the following best practices:

  • Use a descriptive file name as "pretty id" for each language. Use plain language instead of a list of keywords to prevent reversing the result (more information here);
  • Provide meaningful title and “alt” text for your images
  • Provide Description attribute: Description is a field that allows for a full explanation of the image and that may provide additional details including links. Descriptions are displayed when an image within a post or on a site is clicked on and opened in a separate window;
  • Use images of the right size. Too small images provide bad ranking as well as too big images. You should also optimize file size to improve speed since it also has positive impact on SEO.

 

THRON has native support for all those best practices:

  • Custom filename is supported through “prettyID”;
  • Title, Description and “alt tag” support is included in all THRON embeds;
  • Image size and resolution: thanks to THRON embedded Real-Time Image Editor you never have to worry about image size, THRON will always generate the exact image for each embed, optimizing file size and resolution accordingly;
  • Delivery performance: THRON’s embedded CDN services ensure your users (including Google crawler) will always acces your assets with the maximum performance available regardless of congestion, load or geographical position.

 

FAQ about image search

 

Can I control which assets are indexed and which webpages are linked through such assets?

Yes, you can instruct google about how to index images through an image sitemap (more information here).

Sitemaps are the most efficient way to control what and how google will index, it also allows to easily enrich image with information that will appear on search results page.

Using sitemaps doesn't guarantee that your images will get indexed by Google, but it’s certainly a positive step towards image SEO. Google Webmaster Tools has many suggestions for correctly formatting your sitemap.

Sitemaps are related to the single webpage, for this reason THRON cannot automatically generate them, you have to verify your CMS support for it.

 

Is using thron.com domain to deliver images affecting my content indexing or ranking?

No, it isn’t. As you can see from google sitemap official documentation.

  

Google Video Search

 

Google video search is a tool designed to allow users to search for specific visual content and browse to webpages containing it.

Google official guidelines for video indexing are available here.

Video is a complex content type to index and the normal image seo techniques are not meaningful for video content.

Here is a list of video indexing best practices:

  • Mark up video content for schema.org;
  • Provide high quality thumbnails;
  • Do not use Adobe Flash or complex Javascript code to render video;
  • Create a standalone landing page for each video;
  • Make it as easy as possible for users to find and play the videos on each landing page.

 

THRON has native support for those best practices:

  • THRON video embeds (both by using html5 video tag or THRON’s player) generate by default schema.org metadata;
  • THRON automatically generates optimized thumbnails for each video, so you don't need to care about it. By Using Real-Time Image Editor the crawler will also receive the exact resolution and file size needed to optimize ranking and performance;
  • THRON embed does not use Adobe Flash player for on-demand video and its Javascript code is tested against Google crawler.

 

FAQ about video search

 

Can I control which assets are indexed and which webpages are linked through such assets?

Yes, you can instruct google about how to index videos through a video sitemap (more information here and here ).

Using sitemaps doesn't guarantee that your videos will get indexed by Google, but it’s certainly a positive step towards image SEO. Sitemaps are related to the single webpage, for this reason THRON cannot automatically generate them, you have to verify your CMS support for it.

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