KPI to be measured
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THRON is first and foremost a platform that guarantees (by contract) its client the ability to collect customer data and make it solely available to himself. THRON becomes solely “responsible for data processing" while guaranteeing the Client institutional titles. In contrast to many solutions from US and Asia markets, THRON ensures client compliance with current European standards in terms of responsibility for data processing.
Moreover, THRON does not need data collected by third parties to identify and qualify the users, because it is a system intended to allow the company to know its audience (anonymous and profiled) in relation to the matters that the individual contact sees and enjoys.
- THRON stores IP-masquerading users, to reduce expressive power, preventing the user personally.
- THRON does not store fingerprint device data (deleted soon after receipt).
- THRON uses the tracking of users and devices to help identify the different user sessions in order to provide content analytics, in the same way also served by other analytics solutions, such as (but not limited to) Google Universal Analytics and Google Analytics; (The contact id is anonymous information - randomly generated - which is in all respects due to a session identifier and is used to collect analytical data and identify sessions).
- THRON player and Tracking Library make parameters and methods to manage tracking refusal available to any user.
At a time when the customer wishes to enrich the THRON information (but similar considerations also apply to other third-party solutions) with data that can directly or indirectly determine the user's identity, it is necessary that the client provides users with a warning banner and extended references to the “opt out” option information, where it needs to be made available to users.
In order to comply with the current Privacy Law and the rules of data processing, the customer is invited to fulfill the following:
- Collect users' consent to data communication at THRON.
- Appoint THRON as external data processing manager.
- Notify the "Garante della privacy" of any profiling activity (if performed) pursuant to art. 37comma 1 D) Privacy Code.
Software per la gestione delle risorse digitali usato da questa applicazione
Il titolare utilizza un software cloud che fornisce una soluzione tecnica integrata di digital asset management (“DAM”; gestione delle risorse digitali). Tramite tale software, il titolare è in grado di gestire in maniera centralizzata e, quindi, più efficiente le proprie risorse digitali che sono disponibili e/o pubblicate, simultaneamente, su molteplici canali web.
L'uso di tale software permette, inoltre, di ottenere statiche relative all'uso e alla consultazione delle risorse gestite tramite lo stesso.
Tale software è fornito dalla società THRON S.p.A. (“THRON”).
THRON non raccoglie automaticamente, tramite il software, dati personali identificativi degli utenti che visitano le risorse digitali gestite tramite il software. Tuttavia, l'utilizzo del software comporta la raccolta automatica dei seguenti dati: l'indirizzo IP, il sistema operativo ed il tipo di browser del computer o dispositivo mobile utilizzato, l'URL del sito visitato prima o dopo l'accesso ad un servizio in cui è integrata la soluzione di THRON.
Fermo restando quanto sopra, in determinate circostanze, il titolare potrebbe richiedere agli utenti l'autorizzazione a trasmettere a THRON alcuni loro dati identificativi quali nome, cognome, email,
Digital asset management software used by this application
The data controller uses cloud software which provides an integrated digital asset management (“DAM”) solution. By using such software, the data controller is able to manage its digital resources, in a centralised and, therefore, more efficient way, while they are simultaneously available and/or published on multiple web media channels.
The software also provides also statistics regarding the use of the digital resources managed through it.
The software is supplied by THRON S.p.A. (“THRON”).
THRON does not automatically collect, via the software, any personal identifiable information from the users who visit the digital resources managed through the software. Nonetheless, the use of the software involves the automatic collection of user's the following information: IP address, operating system and type of browser used by the computer or mobile device, the URL of the website visited by the user before and after the access to any of the services within which the THRON's technical solution is integrated.
The integration should be done by inserting in the third-party tracking system link to allow users to OPT OUT of THRON. The link is:
In some cases, customers also need to expose the cookie list, if necessary it is:
THRON tracking cookies
_TA_tracking: Third party, used to identify subsequent content views from same device. duration: 1 year.
<clientId>: Third party, used to identify subsequent content views from same device. duration: 1 year.
_TA_privacy: Third party, used to store user opt-out status. If value is 1, user will not be tracked. Duration: 1 year.
_sp_ses: session cookie. First party. It is used to identify different browsing sessions. Duration: 30 minutes
_sp_id: user visits cookie. First party. Lasts 2 years. Stores last user visits timestamps, per domain.
sp: clojure collector cookie. Third party. It is used by the tracking library gather anonymous analytics data. Duration: 1 year.
__canI_TH: used to store if browser allows cookies to be created. Duration: expired